We all know the most discussed topic at the moment: Coronavirus or COVID-19. To prevent the risk of these times from becoming even more difficult, most countries have recommended self-isolation, and in some countries the authorities actually impose a total ban.
So let's get to the point: what does quarantine mean for the affiliate marketing industry and especially for push ads?
This article was written as a collaboration between Mobidea and RichPush. Therefore, pay attention to some delicious offers that you can advertise in these difficult times.
We analyzed the controversial thoughts of the affiliate marketing experts about the effects of COVID-19. There are a few ways to keep your money going in these difficult times, and these ideas can help you build your strategy.
In addition, at the end of this article, you will find some recommendations on how to effectively run push traffic with a new one $ 200 bonus on RichPushand a list of recommended offers from Mobidea.
What do experts say?
We've come across some opinions that people in quarantine pay more attention to ads and therefore the average CPC increases.
But is it a typical case? Which offers would be the most popular and which would suffer?
Charles Ngo, affiliate marketing expert
"Offers will be affected. If it is a physical product, there will be problems with delivery and fulfillment.
Lead generation offerings could do better. However, keep in mind that many of them are monetized by the advertiser through call centers that should be shut down. The call centers could turn to allow agents to work from home.
The biggest impact will be on conversion rates. If people lose their jobs or are afraid of losing their jobs, they will hoard their money.
But there are always opportunities in every crisis.
1. This will be a spark for working from home.
2. People want supplements to boost their immune systems.
3. Everyone realizes the importance of life insurance.
All of these are opportunities for affiliate marketers. "
Ian Fernando, affiliate marketing expert
“Traffic and conversions are definitely declining in this pandemic. I think people will rethink how they can adapt their offers and campaigns to the needs of the current situation. For example, I am considering whether there are offers that can help or how landing pages can be adapted to the scenario in which we find ourselves.
Perhaps more VSL offers would benefit from this at the moment? Maybe remote work opportunities? There is a lot of variety that only needs to be rethought a little. "
KJ Rocker, affiliate marketing expert
"There are massive changes. Traditional offers don't work because people try to save money and don't spend it on things they don't need. Instead, offers that help people with the changeover, e.g. B. Delivery services, grocery deliveries, smart healthcare devices, money transfer services, life insurance, income protection, mortgage refinancing, and entertainment. "
Joey Babineau, online media buyer
“I think health and financial offerings will increase. For example, financial issues could be how to make money online, how to succeed during a stock crash, bankruptcy, or debt relief. "
At the same time, Joey believes that anyone who places unethical and unfair affiliate ads related to corona virus is acting unprofessionally: "I was a little angry when some CPA networks and advertisers sent me bad subject line emails bragging about: "We have Corona Virus offers! !! "As if they would save the day".
Nick Lenihan, affiliate marketing expert
"With some countries completely blocking their residents, we find ourselves in an interesting situation with regard to online marketing. Some industries will suffer badly, others may be out of phase and others will thrive.
Industries that may suffer: travel, dating, some physical e-commerce products, dropshipping, some types of investment products, some lead generation, everything related to sports or events,
Industries that can thrive: make money online, digital products, online gambling, health / beauty, insurance, some types of loans, sweepstakes, adults, streaming, gaming, survival, apps (food delivery?), Online learning. "
Luke, founder of affLIFT
“I think most industries are negatively impacted by what is currently happening to the corona virus in the world. It affects every market. In fact, we just had a member of affLIFT who posted this in our live chat:
yordan_ssss: "So coronavirus, someone who sees crappy returnees? Did my profitable offer in CPA drop by $ 20?
Certain verticals are likely to do a little less damage. For example, the adult industry seems to thrive no matter what you throw at it, and more people who spend time at home in their home are unlikely to have a negative impact there.
I can also see how online dating can emerge better than other industries. People are stuck in their homes, and apps like Tinder are not as practical as being able to meet someone. You might go to Plenty of Fish or look for a niche dating website and meet new people you can talk to online.
The affiliate industry appears to be performing better during a recession than in other industries. Affiliates are mainly people who only want to generate additional income online. A recession leads people to look for such opportunities.
So I think that as an industry as a whole we will be fine. "
Colin Dijs, founder of Dijs University
"One test that I did personally was to spend $ 2000 on traffic and compare the data before the corona virus and currently in the pandemic.
Interesting results are that CPMs in countries like IT and FR are up to 5 times lower.
The click rate on bridge sides is 1-2% higher than usual.
CR is 90% lower than usual.
It seems that with everyone working from home / in quarantine, there are many more users active on the Internet, which lowers CPM rates. Advertisers may not want to advertise or stay on the same budget during these critical times, resulting in a large oversupply that lowers CPM prices.
Users have nothing better to do and are quite bored (assumption), so they click through ads and landing pages but don't convert.
Users only focus on the purchase of necessities and do not buy impulsively, as the foreseeable future is still uncertain. "
Jitendra Vaswani, affiliate marketing expert
“Because of the corona virus pandemic, my two partner websites, which were dependent on the travel and hotel industry, have been completely destroyed, as nobody is on the road these days and the countries are closed.
Markets like the United States, the United Kingdom, Iran and Italy are in the worst phase.
I launched new healthcare websites as more people online are now focusing on boosting immunity to stay away from coronaviruses. I run campaigns that focus on health in terms of SEO and Google Ads and find the best offers for increasing health: Now everyone wants to stay healthy and buy healthy food online.
For an affiliate marketer, these challenges are always part of the game and I always prepare for the bad economy. Don't panic, be prepared! "
RichPush experts have added some thoughts about what push ad offerings are offering and how to stimulate CTR growth.
To summarize it:
Sports betting Offers are unlikely to perform Now, a large number of sporting events have been completely canceled for some time now. Click-to-call offers are likely to close, and also Offers cash on delivery – which are already experiencing a huge decline.
The The most popular offers are expected to be::
- Contest: Food, games, adults, gift cards, etc.
- Crypto, finance: People are looking for additional sources of income.
- Online Dating & Adults: The more time in self-isolation, the more time people will spend on entertainment, and this type of offer is no exception, to say the least.
- Health and Nutra: Health and self-sufficiency are one of the most discussed topics today. Some examples are vitamins, immune supplements and health insurance.
- Apps: Grocery delivery, games, news, health and fitness, communication and care.
- Play: another result of the entertainment needs in the quarantine period.
This will give you an idea of which industries you should look at. However, you can also take a closer look at the trend offers in each class to get a head start in choosing the offers you want to promote.
One of the best places to find popular deals is Mobidea.
If you are not yet a member, go to the login page and secure an account. It's free to create an account, and you can choose from hundreds of offers that you can advertise instantly.
For those who want to find out what offers currently have high potential, check out the list below:
Important note: References to corona virus that are used for advertising purposes are strictly prohibited in all circumstances and will not be tolerated. The use of such a reference immediately leads to the immediate blocking of your account.
These are very easy to apply and offer an enormous potential result per click. You can speak to your account manager at any time if you need tips to get started.
After you have a good idea of what offers to run, you need a good source of traffic to advertise them.
Setting up on RichPush is quick and easy, and optimizing your campaigns is a breeze.
Let's look at how to use them and find out how to get started right away.
Some tips for increasing clickthrough rate on RichPush push ads:
- Relevant emojis can increase your clickthrough rate by 10%.
- Add and test new designs – The clickthrough rate has shown growth of up to + 50%.
- For new subscribers only: up to + 50% for the click rate. Allows push notifications based on the user's subscription date.
- Geolocation macros: specify the city in your campaign and increase the clickthrough rate by up to 20%. This tip is best for dating offers, but is also relevant for others.
To support your campaigns and make them more cost-effective during the pandemic, RichPush offers a bonus of $ 200 to all new and inactive customers. From March 25th 2020 to April 25th 2020:
- Register or log in to RichPush.
- Make a deposit and enter the promo code X2BONUS When you add money / tell your account manager.
- Spend US $ 200 on your push advertising campaigns.
- Confirm to your account manager that you have met the conditions.
- Receive a $ 200 bonus into your account within 24 hours.
Only clients with custom email domains are allowed.
It is only 100 bonuses left. Meet all conditions here.
Find out, test and scale your advertising campaigns to the maximum and, most importantly, stay safe! 😉